What’s The Rockbrat Listening To Today ? MASS – NEW BIRTH LP (1985)

Posted: July 25, 2016 by Cowboy Col in What's The Rockbrat Listening To Today ?
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mass-newbirth-cover.jpgOne of my ‘hobbies’, nowadays, whenever time permits, (and sadly, that is not often enough) is to pore over the pages of an old rock magazine from the early to mid-1980s, and re discover albums or bands that I’d either long forgotten, or those whom I missed the first time around. I often flick through an old rock mag at the day’s end. Not sure what that says about me, whether I prefer the year 1986 to 2016 maybe ? Certainly in terms of music, yes. The beauty of YouTube is that you can now search for the 2nd div. bands and check ‘em out. Back in 84 or 85, in Australia, there was NO WAY you could have picked up these albums if they didn’t make it here as an import, or you had to order it via mail order from the States, without having heard it.  30 years ago, you’d read about the band, and that was largely where it ended. So this week, I’ve had my head in old issue of FACES magazine from 1985, and I’ve been re discovering a band from Boston, Massachusetts called MASS. Locally that name may have worked. But internationally ?  Maybe they figured that if it worked for Boston, taking the state name was a sure fire winner as well.  MASS also has a religious connotation as well, and I’m sure that these guys were a Christian rock band as well, so maybe that was a connect they were also pitching for. Either way, as a moniker, MASS was a name that was only ever gonna work Stateside, and if they were a Christian rock band, not being as overt as naming yourself Holy Soldier or Whitecross was a wise move if as a band you were aiming for mainstream low calorie AOR success. So today, I’ve plugged in and am listening to the band’s 1985 debut album called ‘New Birth’, which was a major label debut on RCA Records. Overall, ‘New Birth’ is a strong effort. Sound wise it is characteristic of mid 80s metal. The guitar work is first rate, lots of licks, melodies aplenty, catchy hooks, and a strong, memorable vocalist. Not dissimilar in a number  of ways to say, Dokken. But the difference is, Dokken had great songs, MAS have good songs. ‘Too Far Gone’ is a good solid opener, yet not entirely original, and the singer’s squeal makes me cringe. The solo is way over zealous, which is not called for.  There’s too much going on here, too much overplaying. If they were attempting an anthemic opener, it falls a long way short. The second tune though, ‘Crying Alone’ is  kick ass. Sounds a lot like Stryper, both in terms of music and the harmonies. This is first class melodic AOR with a punch. Incidentally, Michael Sweet would go on to produce MASS’ fourth album in 1988. Great tune.  ‘Time’ is more keyboard heavy but still has a nice riff and is lifted by a great vocal and a memorable chorus. That is heading towards early Journey territory and is melodic, catchy and radio friendly.  Another good one.  ‘Back To Me’ is catchy, good time rock n roll resplendent with a nice breakdown ala Night Ranger. That’s fine with me. Lots of hooks and radio friendly.  This is one of the standout tunes on the album for me and would have been a way better album opener.’ Do You Love Me’ is up next, and no, it not a cover of the Fowley/Stanley classic,  but a sweet and catchy power ballad, before the term became common place a couple of years later. It again, has a great middle eight, and lots of catchy harmonies. Sing a long too. Real tuneful and should have been a bigger hit than what it was. It did go #1 on one of the local Boston radio stations and hit Billboard’s charts and the video for the tune was in rotation on MTV.  The title tune ‘New Birth’ is up next and it’s a more strypermass1.jpguptempo rocker. Good tune though with a high vocal crescendo. ‘Left Behind’ Doesn’t really work for me. Its riff heavy, yet doesn’t really go anywhere, lacking hook and melody. ‘Look For The Edge’ picks up some of the slack, and is more a frantic rocker with a neat break down. ‘Day Without You’ is the second ballad, and it’s indeed likeable. This should have been way up the front of the album.  When they actually forsake the cacophony of guitars and slow down and concentrate on melody, hook, harmonies and singing – they can produce gold like this tune and are on par with your Giuffrias, Night Rangers etc.  The album closes with ‘Watch Her Walk’ , more mid 80’s non-descript metal. It’s good, but lacks originality. Too many squealing guitars, squealing vocals and lacking the hook. Overall, there’s a lot to like about MASS’s ‘New Birth’. There’s certainly more winners than losers, but top to bottom, there’s too much inconsistency. Overall, in 2016, I’d give the album a 7 out of 10, and its worthy of your attention.  History showed that the band was dropped from RCA and was picked up by Enigma in 1987. Their Enigma released album, ‘Take You Home’ apparently sold tens of thousands in the United States as well as England, Japan, and other countries around the world, yet it didn’t make them a household name, which is a shame cos they certainly had all the ingredients to be bigger than what history showed they did. Michael Sweet produced their 1988 album ‘Voices in the Night’. The band reunited in the early 2000s and continued throughout that decade. They continue to this day. Check em out here.   

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